Data Policy

Last updated: 01 May 2025

At Frankie’s Brownies Ltd, we are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy explains how we collect, use, and store your personal information and outlines your rights as a data subject.

1. Lawful Basis for Data Processing

We process your personal data under the following lawful bases:

  • Contractual obligation: When you place an order, we process your data to fulfil that order.

  • Legitimate interest: If you make a purchase or interact with our brand (e.g., signing up to the newsletter or downloading a freebie), we may send you relevant marketing emails about similar products or services.

  • Consent: We will only send marketing communications where you have actively opted in or where there is a clear and relevant legitimate interest. You can withdraw consent at any time.

2. Mailing List & Marketing Communications

We use your data to occasionally send email communications, such as:

  • Product updates

  • Seasonal offers

  • Behind-the-scenes stories and brand news

  • Exclusive discounts for subscribers

You may be added to our mailing list under either of these conditions:

  • You subscribed to our newsletter directly

  • You made a purchase or engaged with our website and demonstrated legitimate interest in our products

We always provide a clear unsubscribe link in every email, and you can opt out of marketing at any time by:

  • Clicking the "Unsubscribe" link in the footer of our emails

  • Emailing us directly at hello@frankiesbrownies.com

We respect your preferences and will never send irrelevant or excessive communications.

3. Data Retention

We retain personal data only as long as necessary for the purposes described above or to comply with legal obligations (e.g., tax reporting). Mailing list data is securely stored and reviewed regularly.

4. Your Rights Under UK GDPR

You have the right to:

  • Access a copy of your personal data

  • Correct or update inaccurate data

  • Request erasure (“right to be forgotten”)

  • Restrict or object to data processing

  • Withdraw consent at any time

  • Lodge a complaint with the ICO (Information Commissioner's Office)

To exercise these rights, please contact us at hello@frankiesbrownies.com.